Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Companies don’t fail because they lack ideas; they fail because they don ...

If you're beginning to use QR code initiatives to share deeper narratives that build trust and emotional connection, here are some effective approaches to consider.​ ...

A shopper picks your brand's shampoo off the shelf at Target. Pays. Walks out. The sale is complete, but what happens next is invisible to your brand. Target knows who bought it because the purchase ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

Older adults and technology haven't always had the smoothest relationship. From learning to use email to operating smartphones, each new wave has brought fresh challenges and frustrations. Now, ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...